Context And User Recognition:

9 in 10 people travel every day, with 80% of trips booked online. This is because there are many trip management and booking platforms available. However, most of these platforms have poor user experiences that range from overwhelming colors and text to low-quality images or too many trip options displayed disorderly.

Creating A User Persona:

Designing for users requires first understanding and prioritizing their needs. After this was done, I created personas to help identify and establish the project goals. This helps to ensure that the design focuses on creating a product that accurately meets users' needs and is easy to use.

Eliminating Long Cues From The Flow:

The goal is to simplify the process of planning and booking for trips without feeling overwhelmed.

Laying Out Functions:

Creating A Cohesive Styling System:

Putting It Together :

Key Insights:

Two words "simple" and "detailed" – that's what the user is looking for and that is what this design provides. The trip booking process is broken down into three major actions: pick a city, select extra services and pick preferred activities.
With the option to "plan a trip", the design solves the user's problem of non-transparent travel costs.
Usability testing revealed that users are concerned about how quickly inflationary price changes will be reflected.

Next Steps:

The next steps would be to gather more research data through more interviews, surveys and analysis of the competition. This will help me understand what the best ways are, to improve the pricing feature for users of the platform.