The Process:
Competitive Analysis:
Prior to designing, I researched the competition to better understand the market needs. In order to better understand what users wanted, I sought to discover what competitors were not able to offer.
As part of my study, I focused on Healthgrades, which was predominant in the USA, and Practo, which was popular in India.
According to my analysis, these guys were well known in India, Europe, and the United States, but they had difficulties selling this platform to users in Nigeria and across Africa. This was majorly due to the difference in the geography and understanding of their users.
Some patients in remote communities could not access these services due to the high costs associated with these platforms.